Where ethics
meets investing.
A joint venture between ETS Asset Management Factory, Alveus Investing, and Virtus Universitas. Three institutions that spent decades building, separately, the pieces of what GoodWay brings together for the first time.
Profitability and virtue can go hand in hand.
For years, a certain resignation took hold among Christian investors, caught between the need to grow their resources and the awareness that those same resources might be contributing to a world opposed to human flourishing.
GoodWay was built to end that contradiction. Not with compromises, not with lower returns, not with generic screens, but with an integrated framework grounded in the most systematically developed ethical tradition ever applied to economic life.
Read the Manifesto"Investing is always a moral act: every financial choice is an expression of what we value and believe."
— Mensuram Bonam, n. 3Complete, not partial
Rating, diagnosis, and alternatives, as one integrated framework. The only instrument that does all three.
Rigorous, not ideological
Every criterion grounded in Aristotelian practical ethics. Validated by an independent Ethics Committee. Accessible to every human being.
Profitable, not idealistic
The ETS Similarity Score proves empirically that ethical coherence does not require accepting lower returns.
Three institutions. One family.
ETS, Alveus, and Virtus are part of Domus Fide, a family office built on the conviction that faith, knowledge, and capital can serve the same purpose.
ETS Asset Management Factory
EAF · Since 1987Since 1987, ETS has specialised in quantitative research and AI applied to investment strategies. 30 professionals: mathematicians, physicists, engineers, developing quantitative models for currencies, equity, and multi-asset. Currently advising €3.4 billion in assets, with several strategies carrying track records of over 25 years.
Alveus Investing AV
Licensed Brokerage FirmAlveus Investing is a licensed brokerage firm specialised in aligning wealth investments with the specific ethical mission of each client: foundations, religious congregations, schools, universities, and mutual societies. Home of the GoodWay managed portfolio service and the planned fund range.
Virtus Universitas
School of Humanities · Since 2020A school of humanities for the 21st century, uniting classical thought with contemporary business. Virtus provides the philosophical rigour that distinguishes GoodWay's ethical foundation, ensuring every assessment is grounded in perennial philosophy, not regulatory convention.
Leadership
Seven professors and jurists.
Fully independent validation.
Every GoodWay criterion is validated by an independent Ethics Committee. Their role: ensure each CST criterion is applied with philosophical rigour, and that the reasoning is defensible and transparent.